One of the most effective local SEO strategies for any qualifying local business is to claim and optimize their Google Business Profile (GBP). However, it’s not enough to just claim the profile; you must also update it regularly to ensure potential customers have the most accurate information. It’s also important to keep an eye on your GBP as both Google and other users can make changes to it, such as leaving reviews, updating business hours, or uploading photos.
Google encourages user-generated content (UGC) which can include reviews, photos, videos, and more. Therefore, regularly checking your GBP is crucial to ensure no incorrect changes were made. Remember, having a Google Business Profile means playing by Google’s rule, so it’s important to stay informed and abide by their guidelines to avoid any suspensions.
For businesses with multiple locations, the best way to manage profiles is through the GBP Manager dashboard. As for single-location businesses, they can manage their profiles directly from Google Search or the Google Maps App. This includes managing hours, adding special hours, and responding to reviews which is incredibly important for building trust and engagement.
Optimizing your Google Business Profile involves updating your main company information, adding products or services, asking for reviews, and adding updates or posts. By maintaining an up-to-date profile, you’re not only improving your chances of ranking higher on Google but also creating an engaging community profile. It’s crucial to stay updated on Google’s changes to the GBP and keep your profile optimized starting today!
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