Reminder – Google is enforcing stricter rules for consumer finance ad targeting

Starting from tomorrow, February 28, Google will be implementing strict limitations on personalized ads related to consumer financial products and services. Violations of the updated policy may result in a warning or even account suspension. It’s important to comply with these rules now to avoid any disruptions to your campaigns.

The updated policy includes widening the scope of Google’s “credit in personalized ads” policy to cover “consumer finance in personalized ads,” focusing on sensitive interest categories like credit cards, home loans, car loans, banking products, short-term loans, and debt management services.

Google aims to protect consumers by expanding these restrictions in the US and Canada. For further details, you can refer to Google’s blog post on this topic. Make sure you adhere to these new guidelines to maintain the performance of your advertising campaigns effectively.

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