The following excerpt is from SEJ’s SEO Trends 2024 ebook, sharing expert insights on what to expect in the coming year. One major development from the previous year was in Google’s definition of “helpful” content. They now consider the helpfulness of your entire website, rather than just individual pieces of content. This means that all pages on your site need to be useful to the user in order to rank well in search results.
In addition, Google will also pay attention to the unique value and helpfulness of alternate site versions, especially for international websites with multiple versions targeting different regions. Of course, there are still crucial aspects to consider, such as the impact of broader content trends on SEO and the relevance of generative AI in content creation.
More than just relying on generative AI tools, it’s essential for SEO professionals to bring their expertise and experience into content production to meet the high standards set by Google. While AI certainly complements human creativity and knowledge, it cannot fully replace the unique insights and ideas that humans can offer. Therefore, integrating AI into SEO workflows is crucial for efficiency and effectiveness.
Ultimately, as search engine algorithms continue to evolve, it’s important to stay ahead of the trends and adapt your SEO strategies to meet the latest requirements from major search engines like Google.
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