Google will face a new U.S. antitrust jury trial in September

Google is facing allegations of using dishonest methods to maintain its position as the world’s leading search engine. The U.S. Justice Department has filed a lawsuit against Google, along with a coalition of states, and the jury trial is set for September 9. The accusations involve Google’s large payments to companies like Apple to secure its status as the default search engine on products like the iPhone. The lawsuit argues that Google should be required to sell its advertising manager suite to create a fairer search engine market.

Google has refuted the allegations, claiming that the lawsuit’s success would have adverse effects, such as reduced innovation, higher advertising fees, and difficulties for small businesses and publishers to thrive. The outcome of this trial could have significant implications for Google, the future of Search, and the Internet as a whole. However, it is equally plausible that the trial will not result in any changes, allowing Google to continue its operations as before.

In a separate legal matter, Google is scheduled to face trial in March 2025 in a U.S. federal court in Texas. This case revolves around a lawsuit challenging Google’s ad tech practices from Texas and other states. Additionally, there is a third case involving lawsuits from the U.S. Justice Department, Colorado, and other states, focusing on Google’s dominance in web search.

If you wish to keep updated about this crucial news, subscribe to the daily newsletter for search marketers. Additionally, for a detailed guide on Google’s antitrust trial, please read our comprehensive breakdown of everything you need to know regarding the trial.

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