Embracing AI Transformation: Customers and partners driving practical innovation with Microsoft Cloud for business success.

The past year has been an exciting one for technology, with the rise of generative AI capturing the attention of leaders worldwide. Many are keen to continue innovating with it, while others are looking for ways to adopt it. At Microsoft, our focus is on developing responsible AI strategies and enabling AI Transformation for our customers. We have identified four areas of opportunity for organizations to empower their AI Transformation: enriching employee experiences, reinventing customer engagement, reshaping business processes, and bending the curve on innovation.

In enriching employee experiences, companies like Bayer, Elisa, Banreservas, Cathay and MTR, KPMG, Dentsu, EY, PNB, AmBank, Hargreaves Lansdown, and Avanade are utilizing Microsoft’s Copilot technology to improve productivity, creativity, and customer service.


In reinventing customer engagement, organizations like MECOMS, Schneider Electric, California State University San Marcos, and Adecco Group have integrated generative AI to deliver greater value and increased satisfaction to their customers.

Reshaping business processes has seen Siemens, Hanover Research, London Stock Exchange Group and Milliman, Zeiss, Volvo Group, Carlsberg, Hover, SPH Media, Doctolib, CloudZero, Mastery Logistics Systems, Novo Nordisk, Unique AG, PwC, Epiq, PG&E, Nsure, WTW, and LTIMindtree, among others, utilize new AI capabilities to uncover efficiencies, improve developer creativity, and spur AI innovation.

Finally, bending the curve on innovation has seen Team Rubicon, TomTom, VinBrain, Rockwell Automation, Perplexity.AI, Myntra, Aisin Corp, Unique AG, Natural Reader, Synopsys, and more leverage generative AI to push boundaries and drive innovation in their respective industries.

As organizations continue to embrace AI Transformation, clarity on how best to apply AI to meet pressing business needs is key. Microsoft is committed to helping customers and partners accelerate pragmatic AI innovation and remains dedicated to preserving trust through responsible AI solutions. Our mission is to help achieve successful outcomes through co-innovation efforts with customers and our partner ecosystem.

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