How SMBs are approaching digital marketing in 2024

Intero Digital recently released a report titled “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” which provides insights into digital marketing spending trends and activities among SMB clients. The report covers a range of topics such as digital marketing spending trends, top digital marketing goals for 2024, content marketing trends, emerging Amazon marketing trends, paid advertising trends, SEO transformations, influencer marketing, and video marketing tactics.

The report highlights that revenue growth is a top digital marketing priority for 79% of respondents in 2024. Marketers are focused on increasing spending and pursuing growth opportunities. Despite challenges like lead generation, budget constraints, and competition, marketers are determined to achieve their goals this year.

When it comes to digital marketing goals, revenue growth remains a top priority, followed by more web traffic and higher positioning in search engine results pages. Lead generation is also crucial, indicating a consistent focus on generating quality leads. Brand awareness and thought leadership are also significant goals for marketers in 2024.

The report also evaluates content marketing insights, revealing that messaging is more critical than word count for shared content. Marketers are diversifying their content formats with a focus on video, podcasts, and newsletters to engage audiences effectively.

As the digital landscape continues to evolve rapidly, early adopters have the opportunity to thrive across various channels despite fierce competition. Overall, the report provides valuable strategic insights for digital marketers aiming to navigate the ever-changing digital marketing landscape in 2024.

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